Gone are the days when conventional marketing channels such as print advertisements, giant billboards and TV commercials used to rule the world. Now, it’s all about digital marketing.
Why?
Well, because almost 58% of the global population, that is 4.4 billion people out of 7.7 billion people are online. Also, as pointed out by Forbes, Search Engine Optimisation (SEO) – an integral part of digital marketing – generates 14.6% conversions as compared to 1.7% for traditional channels and 82% of mobile phone users research online before making a purchase.
So, what’s your excuse of not having a personalized digital marketing strategy designed and implemented for you?
If you still can’t make up your mind, then go through the following five benefits of digital marketing:
Higher ROI
Digital marketing is a cost-effective method of marketing through which small and large businesses alike can compete with another. Moreover, it offers a higher ROI than traditional marketing as businesses can get more bang for their buck. With the right digital marketing strategy in place, a business can substantially increase its ROI over time.
Greater and More Specific Reach
While conventional channels can only get your message across to a limited and general audience, digital marketing can help you showcase your brand to the relevant buyers who are more likely to convert. What this means is that digital marketing drives targeted traffic, and it makes it relatively easy for you to attract, close, convert, and delight customers. Plus, by aptly using the ‘right’ digital marketing services, you can optimise everything right down to the minutest detail.
Whether your potential customers are on any of the numerous social media websites or searching on search engines for products or services that you too provide, you can hook them in, establish credibility, and make a sale – all through digital marketing.
Trackable
While more often than not, traditional marketing relies on speculation and maybe some date, digital marketing is entirely based on web analytics as well as various metric tools. These resources provide very specific and detailed information, which in turn allows digital marketers to know exactly what is happening and what needs to be done. Each and everything is recorded and can be used later on to improve efficiency and grow the business.
Customer Engagement
With so many brands out there offering almost similar sorts of goods and services, one can leverage digital marketing to substantially boost the customer experience and stand out from the crowd. By constantly engaging with the customers through different online channels be it social media or emails, you can understand what they want, what their problems are, and how they perceive you.
All these little things can help you tailor your approach and build trust.
Analyse Competitors
While this point mostly goes un-noticed, digital marketing, in addition to monitoring one’s customers, helps analyse the competitors as well. This is important because, in order to survive and thrive, you always need to stay one-ahead of the competition. By understanding what your competitors are doing online, you can do what they are doing right and avoid what they aren’t.
Conclusion
All in all, it goes without saying that in order to gain a competitive advantage in this dynamic technological era, you need to embrace digital marketing. Otherwise, you will simply be left behind.
If you believe you don’t have the expertise to handle this integral part of your business then hire a professional digital marketing company.
The ball is in your court. Act now.
