5 SEO Tips For Cannabis Brands In 2020

5 SEO Tips For Cannabis Brands In 2020

If you own a Cannabis brand, now would be the best time to reach out to potential customers. The market is ballooning by the day and if you’re looking to grow your cannabis business online, getting  Cannabis SEO Success Story from related and authoritative websites is a must.

With an increase in the number of people using cannabis both for medical and recreational purposes, all you need is a solid marketing strategy, and you are good to go.

Studies show that at least 80% of consumers conduct some research before buying a product, which gives you a hint on your best starting point: Developing a strong online presence.

The good news is, you don’t have to get help from a professional to pull this off.

Here are some tried and tested tips that you can use to increase your chances of being spotted on the web and enhance your Google Ranking:

1. Using Social Media

Most people today enjoy using social media, even old folks! The more reason for you to give it a try.

By joining social media and actively participating in it, you will not only advertise your CBD oils, cannabis store, or marijuana dispensary, but you will also be interacting with potential customers if you are patient and focused.

The type of audience you are aiming to reach determines the social media platform that you will use. Twitter, for instance, is popular among the millennials and younger generations.

If you still do not have the motivation to use social media, perhaps this will.

Google trusts websites with a high number of shares and other engagement on social media. The more popular Cannabis content you will have on your social platforms, whether Facebook, Twitter, or Instagram, the faster Google will index those pages.

When potential clients visit your platforms, sample your content, and share it with their friends, “social signals” are formed, and Google acts upon them. Such signals indicate that people are receptive and are willing to give your cannabis products a try.

This enhances the search engine ranking of your website as Google sees these signals as trusted recommendations.

Social Media

2. Have a Blog

Sure, blogging is not everyone’s cup of tea. But if you’re interested in blogging and a first-timer, you’ll need plenty of research and practice to be on the right path.

Having a cannabis website is one thing and blog writing for it is another. Think of blogging as a great way to raise your website’s search engine rankings. To maximize your chances of successful SEO advertising, your SEO-optimized content should be on your website’s first page.

People love awesome content, and the quality of the blogs you write determines how many people will visit your website. Since you’re aiming to reach as many individuals as possible, strive to keep your content informative and use a friendly tone- not too friendly, though!

2.  Create a Google Business Profile

Also known as Business Profile, a Google Business Profile helps your business to show up in Google map results when people in your location search for similar services. It automatically indexes your name, phone number, and address with Google.

One of the most powerful tools to transform your profile into an unbeatable marketer for your business is the Google My Business tool. It allows you to handle and optimize your Business Profile on Google.

Once Google confirms that your business is authentic, it uses your details to create a Business Profile for your location. This profile is then made accessible to consumers to answer questions, leave comments, or even share photos.

However, the downside is that Google controls the profile, so you cannot change or edit the reviews or information on it.

Create a Google Business Profile

3. Use Video Content

Second to social media, videos are arguably the most common way for people to share information. According to research, the human brain is more drawn to video content than written ones.

A well-presented video stays in a consumers’ mind longer and yields the expected results faster. This is all the more reason to use video as part of your cannabis marketing plan.

When producing video content for your products:

  • Remember to pay extra attention to the sound and picture quality.
  • Be as engaging as you can if you choose to go for a one-on-one approach.
  • Update the descriptions and titles on all your videos with the necessary keywords. You can also mention the keywords in the videos!
  • Be original. The competition is stiff, and consumers want something that can not only capture their attention but give them a good reason to purchase from your brand.
  • Get straight to the point. Don’t overemphasize why your CBD products are better than the rest as you’ll lose your viewers and come off as unconfident about your products.
Use Video Content

4. Include Mobile Optimization in Your SEO Plan

Gone are the days when desktops were the primary and only source of accessing the internet. Mobile phones have given consumers a more flexible option, and many people prefer them. It’s no wonder, therefore, that most of the search traffic comes from mobile devices.

Hence, to be successful in your SEO venture, you must include a mobile-optimized website. Take your time and find out how much time your potential customers spend on their phones.

In the SEO world, there is more to the success of a business than earning money.

Google puts the interests of its customers first and has a mobile indexing plan in place, which means that they prioritize mobile responsive websites.

If you haven’t made your website mobile-friendly, now would be the best time to do so. The steady increase of searches from mobile sources shows that the current spike is just the beginning of better days ahead.

SEO Is The Present and Future For The Cannabis Industry

Perhaps you’re used to alternative advertising methods such as running an ad on the newspaper or passing your message across billboards. As much as these channels are effective, they aren’t as powerful as SEO.

SEO yields more results for any cannabis brand and is more up to date. True, it may not be easy if you’re new to the whole concept, but remember nothing good comes easy.

As soon as you take an active step into the SEO world, you will realize that it is not as challenging as most people paint it. Be a part of SEO today, and watch your cannabis business skyrocket into unimaginable heights.