TikTok analytics is the essential thing to leveling up your TikTok strategy. You need a TikTok Pro Account to begin.
You can reach out to the target audiences and what they are interested in with the help of in-built analytics on TikTok.
Here we are clearly shown the metrics that help to level up your TikTok strategy in upcoming years.
What is TikTok Analytics?
TikTok analytics refers to content performance in various ways to analyze and improve your account.
At first, TikTok analytics seems very simple; once you know deeper, you will learn about many hidden metrics that help you bond with the TikTok community.
Here are the simple steps to create a pro account.
How to create a pro account:
- Open the privacy and settings option from your profile page.
- Click on the “Manage My Account” option.
- Then click on the “Switch to Pro Account.”
- Select your business category.
- Done.
Your account on TikTok will turn into a Pro Account with an analytics feature. Your Pro Account is activated now, and you will get the “View Analytics” feature below your account options. You can view and analyze your video content performance by just clicking the “View Analytics” option.
Overview Of Your Dashboard – TikTok Analytics
You can see your personalized overview once you click the analytics option on desktop or mobile. Here you can see the analytics of video views, profile views, and followers for the last seven days. Check your analytics regularly because analytics on TikTok only shows the data over the previous seven days. You can download a CSV file for future reference on a desktop.
- Video views: It is the total video views you have received in the last seven days.
- Followers: It shows the entire followers that you have received in the last seven days.
- Profile visits: It shows the data on how many times your profile has been viewed for the last seven days. It also shows your post and the day of the post and gives a small hint on what day is perfect for discoverability.
Your Content – TikTok Analytics
The Content tab gives you an inundation of insights and knowledge at your fingertip. These metrics let you know what is the famous content, what content your followers mostly engage with, what your followers listen to, and more. Such kind of information helps you arrive at an idea or theme that your content should be centered around. Now that you have organized your content in a thematic style, you are likely to get plenty of TikTok views pretty quickly.
Here are all metrics you can utilize for your brand development.
- Video posts: You can see here the top nine videos with higher view rates. You would get an empty dashboard if you did not post anything in the last seven days.
- Trending: You can see your trending videos with view rates you posted when you click on the “Trending Videos” tab.
Your videos on TikTok sometimes take some time to bring a view spike, even months, so don’t fix your post as an instant low-performer. It’s all about tolerance.
Your Followers – TikTok Analytics
The follower’s tab is the final section. You can get the list of data on what your followers are watching, engaging, and listening to in the last seven days. This dashboard shows only the data about your followers and the contents they are watching on TikTok.
- Followers: It shows the total number of followers you acquired in the last seven days and how many followers you have lost or gained over the week.
- Gender: It breakdowns the follower list by gender. Breaking down the followers makes you know whether you are getting the targeted audience or not.
- Top Territories: It shows clearly where your followers are located.
- Activities of your Followers: TikTok gives the best metric on what time your fans are most active on the platform. It helps you to fix the time to post your content on TikTok. It is the best metric ever, which also shows the least active time of your followers.
- Videos watched by your Followers: It is an excellent metric on TikTok, which shows the trending videos that your followers are interrelated with. This part also shows the famous content depends on your audience. The metrics shown are likes, shares, and comments for the top three posts every week. Also, you can get the hashtags and captions used in these top three videos. It gives you many ideas to create new content.
- It sounds that your Followers listens: Sounds recap is the useful metric provided by the platform. It depends on the seven days, like all other TikTok metrics. It lists a library of music that your followers listen to. You can watch, listen, and get total video views in every music list. You can also save these songs or music to your favorites. You can play this by clicking on the music and tapping the bookmarking icon.
Report of TikTok Analytics
You are an expert at the analytics of TikTok now; it is a perfect time to assess your performance for you. Analyze the sounds and videos that are watched by your followers every week. It helps you to create the contents in the theme which are liked by your followers.
