Once you have selected a brand name of your choice, which has all the requirements that a brand name should have, it is time to make a logo. To describe in simple terms, a logo is a group of letters or symbols used persistently and uniquely to recognize a company, service or product. The logo will be the most crucial part of the company when it comes to marketing, and that is why it should be created diligently so that it can reflect the character of your brand’s service and products.
Brand name registration is also crucial. You can register your brand name by visiting the dedicated website for it, but first, you should conduct the brand name search before applying for it to avoid any future infringements.
Let us assume that a designer has expertise in his/her work but comprehending the five prominent aspects of logo designing would help you select the logo that would help you develop a durable brand identity for your product, service, and company.
– Use
While designing the logo, it is crucial to consider how you are going to use it. A logo created for a website or full-colour stationery printing would be designed entirely distinct from the one designed for imprinting on a t-shirt or a coffee mug. Most companies aspire to use their logo for more than one application. Be mindful that the more application you are going to use the logo for, the more versions you are going to need that would accelerate your designing costs. That’s why while selecting a logo design, keep in mind that how you are going to use it.
– Image style
A logo depicts your company. How it would appear to customers tells the what kind of business you have. Ensure your logo sufficiently illustrates you and your business. For instance, if your business is related to finance, you would surely want a more contemporary, conservative, or even high-tech logo. Making a fanciful design can evoke a fleeting feeling and diminish the credibility before you have had a chance to show it.
Contrary to this can also be true if you are into a cupcake shop. A fanciful, light-hearted design representing your creativity would probably attract the customers than a conservative, corporate logo. While selecting an image style, you should consider the philosophies of your company and client/customer profile and base.
– Format
As mentioned in the beginning, ensure you are cognizant of all the applications that you will use in your logo so that the designer can make an apt-file format. Following are the formats that you should pay attention to;
Vector Adobe Illustrator (AI) – this format allows you to edit in both MAC and PC software.
Portable document file (PDF) – it is used by Adobe Acrobat, which is electronic publishing software for Windows, Mac OS, and UNIX.
Vector (EPS) – many printing facilities use this format. It includes the font and colour information.
Graphic interchange format (GIF) – offers low–resolution files that can be used fundamentally in web pages and E-mail templates.
Joint photographic experts’ group (JPEG/JPG) – this format can help you in storing full-colour images along with a high compression ratio. The logo should include colour pattern for trademark registration as it is will be widely used for photographs on web pages.
BMP (300 dpi) – it can be imported into the PC software application.
Tagged image file format (TIFF/TIF) – it can be imported into MAC and PC software applications. Its file size is more significant, and it can be used in the full-colour printing process.
– Uniqueness
Your logo is a very fundamental tool for your company’s branding. It should be unique and novel on its own. While selecting a logo design, carry out your research and identify what else is out there so that you can pick one that would be distinct from others within your industry. It should be able to catch the eye of the customers in the market.
– Appeal
Before arriving at any decision regarding your logo, ensure you are entirely satisfied with your selection. It will be with you just like your brand name as long as the business sustains and lasts. In the future, you can even update your logo, but it should contain some of the basics in it. People can identify you after doing all of these. Try to choose colours that you are going to love in the future as well. You will have to make changes according to the time and requirement, but you should hold some basis ethos firmly.
