The counter is a point where people usually spend their time while doing nothing. Brands usually try to cash this time by presenting their items at the shelves of the retail counter. Innovative countertop display boxes are a great source to grab the attention of customers at this point. They are highly customized, and special sections are made in them for the vertical display of items. It increases the storage of items in it and keeps them at a fixed position. Sturdy, eco-friendly cardboard material enhances the protection of these items during shipping to retail stores. Printing technologies also add value to their design by rich colors.
Countertops at a retail store are the most notable place for the display of products. It is why brands use special countertop display boxes to present their items. They use eco-friendly packaging to inspire customers instantly at this notable place. There are various other strategies as well to inspire them. Below are 7 easy tips for choosing the perfect eco-friendly boxes to put on these countertops.
Get a Vertical Product Display
There is very limited space available on the counter shelves, and retailers only display a single box from every brand at a time. Therefore brands need to show a bit of creativity in the display of products. Choose the cardboard countertop display boxes that could deliver products in bulk. You need to place some inserts and dividers in them for this purpose. These inserts and dividers ensure the vertical display of products in them. A lot of products are shipped in a single box by this technique. This phenomenon can also save a lot of packaging costs. The display of the products also becomes attractive because of this, and buyers get attracted to it.
Consider Product Protection
Give special attention to the product protection while choosing the custom cardboard countertop display boxes. Risking on this factor can result in damage to the reputation of your brand. Choose a sturdy material like cardboard that could withstand the influencing factors. Fragile products usually are under harm during shipping. Products suffer from continuous shakes while they are on the ground transportation means. Sturdy material with an enhanced thickness level can protect the items in this situation. Apart from this, such materials also resist the compression and moisture factors. Buyers will get inspired to get the products in perfect condition.
Consider Printing Aspect
Every brand needs to show the information about products over the packaging. It all happens with the printing, but every material is not a good printing substrate as well. Therefore, choose a reliable material for the manufacturing of cardboard countertop display boxes wholesale that is completely bleed-proof. Apart from it, also consider the printing technologies. Choose advanced printing technology like digital or offset printing. These advanced technologies help to get rich and vibrant colors for the display of promotional content. Such an attractive and premium quality print influence the mood of customers in the retail stores. Moreover, these technologies also enable to process of the bulk of packaging in a short time.
Keep ongoing Trends in Mind
A packaging equipped with the latest market trends gets noticed more and also looks distinctive from others. Getting cardboard countertop display boxes USA according to the latest trends will enhance the standing of your brand. It will also provide a competitive advantage. The latest trend that influences the moods of customers is the usage of sustainable materials that could get recycled. Such materials have biodegradable properties and have a fast decomposition rate. Rapid decomposition and recyclability result in a decreased volume of waste going to the landfills that create pollution. Customers also prefer the products packaged in green packaging solutions when they have multiple options.
Consider the Shelf Impact
Brands should pay attention to the physical structure of cardboard countertop display boxes. It will help to formulate the strategies for a better shelf impact of products. It is much essential to consider the way products will look on the retail shelves. Utilize the features in them that inspire the customers for a quick purchase. Facilitate their purchase decisions for reducing their purchase time. Display all the essential information about your products, including the materials used and their prominent features. Display the unique features of your items that differentiate them from other similar options in the market. You can also insert the custom window panes in them to enhance the aesthetics.
Utilize the Attractive Colors
Every brand promotes some specific colors having specific meanings. Stick to these colors in the design overlay of custom cardboard countertop display boxes as well. It will create a resemblance between the packaging and brand values. Choose colors wisely for the background and the content elements. Use catchy colors for fonts and other objects that could make them more visible for the customers. Such visibility will increase the standing of brand items on the retail shelves. Color selection impacts the overall look of the design, so choose a suitable and attractive color combination. Avoid using boring and frustrating colors.
Packaging that Speaks about a Brand
The selection of the packaging becomes a primary source for the identification of brand products. Such values should be incorporated in it that could convince the buyers to speak positive things about your brand. So, choose the cardboard countertop display boxes wholesale that speaks about your brand. Display the name and logo of your brand prominently over their walls using the customization techniques like embossing. Such a creative display of the brand information will attract customers. Brands can enjoy the word of mouth marketing opportunities because of this. More people will talk about your brand more they will become convinced.
Considering all these tips in the selection process of custom packaging boxes will provide you a distinctive packaging solution. Such a distinction makes it easy to get noticed by the consumers of certain products. Keep your targeted audience in mind on each step and include the features that could bring ease for them.
