Conversational Commerce, a concept that is actually a misnomer, is a way to achieve two business objectives: one, it enables two sites to engage in direct, real-time interactions that are built around the product descriptions and information provided by the website and the customer; and two, it allows an interactive process between the two websites. By using a conversational interface, the customer can easily ask or answer a question, and the website can automatically respond with the appropriate answer. The interaction is as close as two chatty voices talking simultaneously – and it all happens without the need for a form, credit card, or any other payment device. This is a perfect example of “no-code shopping” – the process of purchasing goods and services on the Internet that completely bypasses the traditional gatekeepers, such as retail stores, credit card companies, and online payment gateways. And as every shopper knows, this type of shopping offers far more opportunities than traditional sales methods, for both buyer and seller.
The underlying principle behind conversational commerce is simple: the website is your store, and the customer is your sales staff. However, because your website is the actual “store”, it’s difficult to focus solely on business goals. Instead, you have to take care of every aspect of running a successful website – from providing relevant content to customer service to keeping the site updated. Conversational commerce benefits come from the fact that two (or more) people can engage in a live chat environment from the comfort of their desk, without having to spend any money or commit any resources. Furthermore, these conversations are generally very cost-effective. In fact, most online shopping experience come at no extra charge, and you only pay for chat bots that provide voice commands.
But although these messaging commerce benefits are pretty obvious, they’re far from being enough. To truly take advantage of the power of conversational messaging, it’s crucial to understand not just how chat bots work but what the definition of “cheap” actually means. This is why it’s always good to consult a marketing term such as SMX or SMT to get a clear understanding of what it is that you should be looking for in a chat bot. The short answer to this question is actually simpler than you think: cheap chat bot services with conversational commerce benefits.
If you’re interested in getting your hands on some cheap chat bots that can help boost your customer service, marketing term or PR efforts – you’ll need to find a company or brand that offers conversational commerce benefits. Now, the word “cheap” can vary greatly from one chat bot provider to the next. Most of the popular chat bots on the market are expensive, especially those that offer mainly short message service. These are the types of chat bots that are usually called “customer service bots”.
But apart from the relatively steep price of these conversational commerce benefits-which, incidentally, is the whole point of having a messaging system, after all there are also other things to look out for when choosing your bot. For example, you will want to make sure that your boat has the capacity to handle large volumes of traffic. This way, it will be able to accommodate the peak hours of your audience segmentation, as well as your peak messaging period. You also want to choose a bot that matches your message genre and your audience segmentation.
So, the biggest thing that you should look out for is a conversational commerce chatbot that offers a no-code experience. Simply put, a no-code experience means that the messaging apps that you use on your boat should be completely autonomous. That doesn’t mean that a conversational bot can do everything for you, but it does mean that your bot can do most things without needing any human intervention. An example of a bot that offers no-code chat would be Facebook’s own Facebook Messenger. Not only is the messaging app completely autonomous but it also requires no code to run. A no-code that is ideal for businesses that want to keep their costs low and increase their productivity.
Another one of Conversational Commerce benefits has to do with the customer experience on your website. It goes without saying that if you offer a live chat option for your customer relationship management, you will be able to address whatever issues they have at a moment’s notice. What makes this so helpful? Well, think about it: if a customer suddenly experiences a problem or issue with a product or service, how do you solve it? Chances are, you are going to have to go into chat to find the right solution. If you cannot address the problem during the live chat session, but you can solve it in the email portion of your website, what’s the difference?
The fact is that many problems that people face with online shopping simply do not have an answer until they enter chat or conversation with a representative. If you offer a no-code experience, customers will want to come back and chat again. This is just one of the conversational commerce benefits online retailers can take advantage of. As more companies embrace this new technology, more businesses will realize the power of using Facebook as part of the marketing mix.
