Looking to get the word out about your business? With consumers inundated with marketing messages and obnoxious advertising, it’s getting more and more challenging for startups to draw attention. If you’re looking for ways to break through the noise and get the recognition you deserve, try these five tips:
1. Plan Your Industry-Relevant Promo Products
Creating promotional products with your branding is effective when you plan well. Keychains, pens, and refrigerator magnets have become a bit old and overdone. If you want your promotional items to reach people who are genuinely likely to become customers, think of specific items they might use and appreciate.
For example, if you’re a hairstylist, consider branding small fold-up mirrors or samples of shampoo. The idea is to think outside of the box when you’re branding corporate products, showcasing your innovative ideas. These days, you can brand anything, so get creative instead of going with traditional options.
2. Join A Network Marketing Group
There are many network marketing groups that can help a brand to expand its visibility quite drastically. To leverage these groups effectively, find ways to participate outside of the meetings. Get to know the members and offer to get involved in their business campaigns and events too.
The fastest way to break into these contact circles is to offer referrals to these members, ensuring they receive business from your existing network. Another great option is to join a small business group mentoring program in your area.
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3. Find Relevant Events To Sponsor
Golf competitions and events are always popular if you want to gain visibility fast. They’re especially effective if your services are business to business. Sponsoring a hole can be expensive, so it’s not an option for everyone. However, you can offer to sponsor prizes or find alternative gatherings if it’s out of reach for you financially.
If your target market contains parents and families, sponsoring school events like sports days and tournaments can be of great benefit. Getting noticed and gaining brand visibility means you have to entrench yourself in your local community.
4. Enter The Charity Circuit
You don’t have to buy tickets to fancy charity dinners or sponsor expensive prizes. You can simply volunteer your services at a local charity. Find one that’s in need of the services you offer so that you can showcase your skills.
Charity organizations that mention you online and thank you for your contribution will give your business a great deal of positive brand awareness. This is one of the most effective ways to cultivate trust in the general public, proving yourself to be someone who’s interested in making the world a better place. Charity is good for business. You’ll be surprised how fast news spreads when you start volunteering.
5. Join Industry-Relevant Groups
Artists belong to guilds, builders belong to building associations. These types of industry-relevant groups often act as governing bodies, and in order to join, you have to fulfill certain qualifying criteria.
The criteria ensure that you are an ethical service provider and that you conform to the industry’s best practices. The benefits of belonging to such an organization are that your brand gains credibility and consumers trust you. Businesses usually earn more brand visibility through the organization.
Once you have established yourself as a trustworthy service provider, news tends to travel quickly and you’ll have inquiries coming in without much effort. One of the most important ways to keep yourself profitable is to work on your client retention skills. What is your brand ethos around customer service? Establish this in order to enjoy long-term success in business.
