A good website design is important. Current studies show that online visitors decide within a few seconds whether to stay on your website or leave it again immediately. Nowadays, a professional company website is essential. Anyone looking for a company in this digital age asks Google for advice. And it does not matter whether you are looking for a restaurant, a flower shop, a dentist, or a craftsman; the Internet is the place to find potential providers of services and products.
If a company has no or only an unappealing website, the probability is high that it will not even be selected. It turns out that a good website design is an essential component in acquiring new customers.
Your Internet presence should be designed in such a way that potential customers stop, come in, decide on your company and, ideally, always like to come back.
The way to a professional company website design
The path to a professional and effective company website includes many stages: the design of the layout, registration of the preferred domain, selection of the optimal images, search-engine-optimized texts, creation of target group-oriented, hosting, shooting, and posting of a company film are critical milestones on the way to a successful website design.
Owners of small and medium-sized businesses can choose between different layouts when creating a website design. When the company changes or grows, templates rapidly reach their limits. The investment in a customized company website is worthwhile for companies of all sizes. Companies in all industries make the right choice if they opt for a professional customer-generating website design.
What you need to know about website visitor behavior
The average time users visit a website is less than a minute. Already in the first 30 seconds, a visitor to your website decides whether they find what they are looking for with you or whether they want to try their luck on another website.
In order to win new customers with the company homepage, you have to get visitors to stay within the first 30 seconds. If you can do that, the probability is very high that the users will deal more closely with the services or products you offer.
In this way, you can convince new customers of your offer within a short period.
When choosing the company website design, it is very important that you put yourself in your target audience’s shoes. Because important accents can be set not only in the texts but also in the design, which shows what clients can expect from you. For example, a hair salon doesn’t just offer a haircut, but it must offer their customers well-being, beauty, and lifestyle.
If you do well in conveying these characteristics through the website design, you have already taken an imperative step towards gaining new customers.
What makes a successful company website?
Nowadays, website visitors have high demands on the internet presence of companies. Not only must the content be right, the website design and functionality must also convince potential customers.
It is no longer enough to just have a simple digital business card online. Always remember, the competition on the net is just a click away, and almost every company has its own website.
The aim must be to keep the website visitor on your side for as long as possible. It is important that you succeed in gaining the user’s trust and showing him that he is exactly right with you.
With an attractive website design, you can give your company a positive and professional impression within a few seconds and get website visitors to keep looking around your site. The color design should be based on your corporate design and the company logo to ensure the corresponding recognition effect. Also, make sure that you choose the font and font size so that all texts can be read easily on a wide variety of devices. It is also crucial that you show your website’s personality and optimally stage your company’s unique selling points.
Images and videos are an indispensable part of your design since they offer more direct and much faster access to your website than textual content. They arouse visitors’ interest and thus guarantee that users stay longer and deal more closely with the content offered. It is also much easier and faster for you to establish a personal relationship with your potential customers with pictures and videos.
The next step is to create high-quality content. First and foremost, your website texts must be relevant to your target audience. It means the website needs to provide useful information for potential customers and answer possible questions about your company, services, and products. Also, make sure that your texts are unique in order to stand out from your competition.
The website technology should be up to date. Up-to-date technology is crucial for website speed. If you want to win customers with your website, the user-friendliness and ease of use should always be in the foreground.
Website guests need to find their way around your site easily and instinctively. A well-thought-out website design is the be-all and end-all of any website’s usability. For larger websites, a search function can be offered in addition to navigation.
Make sure that website visitors can find your contact details as quickly as possible. It is best to include your contact details and a link to the contact form and directions on the start page. In this way, a potential new customer receives the most critical information at a glance and has the feeling that he can reach you at any time with questions, requests, and problems. This creates trust and is perhaps the first step in attracting a regular customer.
A professional company website is a must for every business. Those who are not represented on the Internet these days simply do not exist for a large number of customers. In order to be successful, the company website must meet the high demands of users; then, nothing stands in the way of effective new customer acquisition on the Internet.
