Most of the webmasters are just optimizing their websites as per Google’s search algorithm. Because everyone out there wants to impress Google’s search engine crawlers. But what about other search engines like Bing or Yahoo? Don’t you want SEO optimization tips for Bing or Yahoo? We know that Yahoo is an outdated search engine and most of the internet users are neglecting the use of Yahoo. A very few searchers are there using Yahoo to get what they want on the internet.
But do you think that Bing is also a less important or useless search engine? Then you are wrong here. You must have to target the Bing search engine traffic also. Try to optimize your website for Bing search engine also. Now you may ask how to do it. Then there are a few SEO optimization tips for bing search engine result pages (SERPs).
Why is Bing Important?
Most of the SEO analysts and webmasters will ask the same question. If you have never asked this question then we are sure that you have this question in your mind. Why is Bing important? There are many reasons why Bing is important. Following are some of these reasons.
Google Has Left 25% Of Traffic
We all know that 75% of internet users use Google as their search engine. Almost every person who is involved in website management and search engine optimization knows it very well. But if you see it with the right perspective then you will ask for more SEO optimization tips for Bing. Because 75% of searches are there on Google, but 25% of searches are on other search engines. Google is limited to this 75% of the global traffic. And the whole world is targeting this traffic.
Good Traffic Potential
So the thing is very simple that you can use 25% of the traffic untouched by Google. There is less competition. Because most of the webmasters never try to attract that 25% of the total traffic. They just want to target Google as their base search engine. But if you want more organic traffic from other web search engines. Then you just have to focus on these SEO optimization tips for Bing. Yes, we know that there are other search engines involved in this 25% portion. But most of these searches are from Bing only.
Tips To Optimize Your Site For Bing
Following are some SEO optimization tips for Bing. You can use these tips and tricks to optimize your website for Bing search engine. No doubt you will get organic traffic from Bing more easily than Google.
#1. Understand The Basics
First of all, you will have to understand the basics of the Bing search engine. The basics are the same while optimizing your website for any search engine. But still, you will see a few changes. Following are the things that you will need to know about Bing before applying any other SEO optimization tips for Bing.
See Things With Bing’s Altitude
Start looking at things with Bing’s altitude and this one is the major point to consider for webmasters. Because most of them are habitual of Google and they take time to become familiar with the Bing search engine.
Understand The Basic Algorithms
We don’t say forget about Google. But we will say that learn and remember the basic search algorithms that Bing uses to rank websites on SERPs.
Use Basic Tools For Bing
Try to get as much knowledge about basic SEO tools by Bing. because you will have to use these tools in SEO optimization tips for Bing.
#2. Analyze The Site
You will have to analyze the site using Bing webmaster tools. These tools will provide you with summarized reports and analytics about the SEO health of your website according to the parameters set by Bing.
3. User Engagement Is Important
Google pays attention to user experience. And Bing is known for paying attention to user engagement. This one is the best among all the other SEO optimization tips for Bing. You have to increase the quality of the content to get more engagement.
#4. B2B Benefits
Do you know that More businesses use Bing to search online? That 25% of the whole traffic has the majority of business owners, website owners, and others. So Bing is known as the best search engine to target other businesses. So if you are in the B2B business model, you will get more sales through Bing.
Don’t try to neglect this search engine because it has a huge potential for organic traffic. If you are looking for more organic traffic then you can optimize your website for Bing also. We are not saying that you don’t have to optimize for Google, but you can start targeting the traffic through Bing also. We hope that all the above-mentioned SEO optimization tips for Bing will help you achieve your goal. Additionally, you can opt for suitable SEO packages!