The term itself, social media marketing, usually refers to the use of these media for relationship selling to develop relationship through sharing. Social media services utilize new technologies to achieve the same old familiar communication and promotion goals of this type of marketing.
With the advent of various social media services, marketers and businesses relationship have been able to develop and implement effective marketing campaigns. It has become much easier for people to become active users and contributors in these sites because they are available anytime and anywhere.
Indeed a Large Network
Social marketing has the power to attract a large audience. It allows viewers to share a message with their friends, followers, or fans. This kind of marketing strategy is very useful for marketers as it provides a new avenue for creating, broadcasting, and maintaining relationships.
This also allows e-commerce marketers to track conversations about their products and services to determine how the product and/or service match up with the needs of viewers. However, ecommerce trends help in expand business and industries to flourish and spread globally.
- YouTube is one of the most widely-used and accessible platforms on the internet. Almost everyone nowadays have access to this unique platform that allows them to upload and share videos. It is also used as a sharing tool for images and other multimedia files.
- YouTube uses a “Like” or “Share” button at the bottom of each video to let viewers comment or join discussions in the site. In keeping with the relationship selling goal of a marketing strategy, any marketers have been using YouTube as a venue for interactive marketing wherein they invite viewers to submit feedback about their videos.
- Through this interactive process, a strong connection and community are established between the marketer and their followers.
- Facebook is another social media marketing strategy gaining popularity today. A Facebook Like button is used by most websites and blogs and enables viewers to like or comment on a page.
- When used as a business marketing tool. It creates an opportunity for online entrepreneurs to connect with their target audience on a more personal level.
- Through various activities such as posting pictures, enjoying music videos, or connecting with friends. Entrepreneurs are able to interact with a larger base of people.
- Facebook also provides a venue for business owners to promote their products and services to a larger audience. This platform has several different types of demographics which include teens, couples, families, and professional people.
- Twitter is among the most popular micro blogging sites attracting millions of users worldwide. It offers a unique opportunity for businesses to connect directly with their target audience because it allows users to post short text messages in 140 characters or less.
- Through this marketing strategy, marketers are able to establish links between their website and blog posts, images and videos, and email signatures.
- Twitter can be accessed through mobile apps and desktop applications. Which mean online entrepreneurs do not need to travel to their computer to check on their marketing progress! Businesses can also set up multiple accounts on Twitter which allows them to reach different types of audiences.
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- LinkedIn is one of the top networking platforms that allows business owners to connect with people who are related to their niche. This social network allows users to easily search for and share information with others within their network.
- It is also beneficial because it allows business owners to create professional profiles, manage their professional portfolio, and interact with their target audience on a one-on-one basis.
- The different types of LinkedIn marketing campaigns include sending LinkedIn invitations to prospective clients or customers. Sending advertisements, and sharing links to articles and other content through LinkedIn.
YouTube is similar to twitter in that it allows users to post short clips or video messages. Also, it is similar to Facebook in that it features a customizable interface. However, YouTube boasts a younger audience, making it a good choice for businesses interested in reaching an audience of teenagers.
Businesses can create a business profile, upload videos or photos, and create associated accounts for each individual user. Through this platform, business owners can establish direct connections with their target audience.
Engagement is perhaps the most important concept to note when it comes to social media. Social Media Engagement refers to the ability to engage your target audience on a personal level. Facebook has recently introduced news feeds that give consumers breaking news stories from their favorite companies. Which makes it more likely that customers will engage! Twitter offers many tools for identifying conversations taking place on the platform. Which gives marketers a unique opportunity to engage directly with their target audience!