Personal names, with nothing but a simple business card attached to your name, are a very important way for a brand to grow around you, with social media growth and an increasingly personalized community, standing on your spheres. If you are just starting to think about your personal brand, here are some important things to keep in mind.
Personal branding is the way you remember it.
It is more than a trademark; this is how you present yourself and your customers online and offline. Your personal brand builds your business, but it still focuses on you as an individual.
Examples of personal branding
For example, the names “Trump” and “Clinton” bring specific images to the minds of many, but these images are only tied to parties that endorse candidates. Donald Trump and Hillary Clinton are examples of people who have changed the art of combining their names with their business and sentiments. Both built a solid personal brand. However, personal branding is not just for politicians and entrepreneurs.
According to a Nielsen Consumer Survey, only 33% of consumers trust messages from a brand, while 90% of trusted messages come from a person they know. This means that if you are a business owner and you bond with your first people, you have a better chance of gaining people’s trust by motivating your employees.
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Defining your personal brand
If you want to define your own personal brand, first of all you need to consider the exact feeling you want to build and the market you want to target. Where do they meet? What do they want and want? What problems do they have? If you meet them where they are, you can build a solid reputation as someone who cares and truly does what is best for his or her client.
Also, remember that personal branding is not about sales. It makes you available to others, both clients and peers. Make sure you have active accounts like Facebook, Twitter and LinkedIn. Keep a balance between business-related updates and personal updates so that others will see you as professional and personal. No one needs to know what you ate for breakfast, but a picture of your cat will probably get some buzz after your advertiser’s post.
Personal branding is not linked to the internet.
When you leave your home and interact with people around the city, keep a positive and professional look while keeping up with your brand. Take business cards with you and wait for customers. People love supporting local businesses and employers, and if you build personal relationships with others, you will be interested to see your services online.
Your brand should reflect the person you are and the person you are trying to be.
It has to be a brand in itself, so you have to try to keep things simple. Many distractions or bright colors are distracting from your message. Maintain a clear but lasting presence and people will recognize you and value you.
Most of everything is aligned with your brand.
Customers will start recognizing your brand after they have met it multiple times, and if you are using multiple platforms, you need to keep up with your overall position and appearance. You can do this with color schemes, logos and unique mottos. Work with your brand for your email signature, order some statistas with your logo, and get creative.
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In short, your own brand is an extension of who you are, and that’s what you have to present to colleagues and key customers. If you have a strong personal business, your business will make others more human, and it will earn their trust when you look like a dedicated professional.
There are many ways to build your brand, and you need to get something simple that others should keep in mind while creating a consistent impression of your quality. Anyone can build a personal brand, and in today’s society, it is very important that you have time to get started.
