There is a famous saying that until your business brand is tested globally, the brand value is not tested enough. Despite the size and expanse of the domestic market, for every brand having a global presence is always a lofty and cherished ambition. In fulfilling this ambition, mobile apps can play a significant role. When you are building a mobile app from scratch, why shouldn’t you take this opportunity to reach out to audiences across geographical regions?
Let us provide here some clues on using mobile apps for reaching out to international audiences.
Internationalisation through User Interface (UI) and User Experience (UX)
Internationalisation refers to the use of international languages as communication through the user interface. Adhering to global time as per user location and allowing users to transact using different global currencies. An app that shows the menu in Portuguese to a Brazilian and the same in UK English to a Briton is well equip to address users all over the globe.
The multilingual interface and content strategy should be embrace gradually to accommodate new communication languages. As and when your app starts getting popular in new markets. As a rule of thumb, you cannot begin with all international language options for your app. You have to choose the language option based upon your present audience reach and regions you are prioritising for app marketing.
As for utilising multiple currencies for facilitating transactions. We have to adhere to international regulations in place now and limit to major and globally dominant currencies across regions. Encouraging your app users to use Bitcoin, wallet with international money transfer, PayPal can be very effective. Accommodating different time zones based upon the user location is a great practice to reach out to audiences across countries.
A multilingual and culture-specific content strategy
For a global presence, a mobile app must also ensure a multilingual and highly culture-specific content strategy. It is essential for app niches such as entertainment, media, news, and other focused apps. Since users use content-focused apps to access their favourite content instantly. It is essential to showcase content for users of every region, keeping cultural preferences and typical attributes in mind. This is why Netflix, for its UK users, will list a different set of featured content than that of India and elsewhere.
Offering multilingual content is the latest trend in video streaming platforms. These apps are now releasing a video in every primary language and sometimes in less known dialects. Offering automatic captions or subtitles is another excellent value addition for publishing multilingual content through apps. In-text content, allowing users to change the language option, is already a popular feature.
Also Read: “5 Essentials for Every Business Startup“
Customer-centric custom notification strategy
Providing customers complete control of the notifications has already been a popular strategy. It went one step ahead of this by sending highly customer-centric messages based on the specific user context. Such context-driven and customer-centric notification strategy allow a business to address the preferences of customers and users across regions.
Notifications based upon the customer location and time zone are crucial in making the app user experience more engaging and customer-centric. It is well known that notifications sent at the wrong time or wrong context completely lose their value and are considered pain points. This is where contextual notifications sent at the right time can make a huge difference.
On the other hand, custom notifications incorporating detailed product-specific specifications and descriptions or offers and promotional values. It can also gain more traction if the notifications can be tweaked per individual preferences and constraints. This will further help extend the impact of custom notifications. Custom notifications can make and break the user expectations from a brand by incorporating customer-centric visual experiments. No wonder custom notification is now one of the most impactful strategic aspects for any app to go global.
Developing the app locally
You can be a significant online grocery retailer in the US and boast of a tremendously successful app. But last winter, when summer, when trying to spread your business outreach to Mexico, you realised that shaping a new financial growth story in a new country is very, very difficult. This is why partnering with a local firm for the development is excellent until your app gets accustomed to the new environment.
Outsourcing a development company in the target market can significantly impact the user and business conversion. Since outsourcing does away with resources and infrastructure, local development with a global focus holds the key to success. An app project can Huur software ontwikkelaars in in another country of choice and can supervise the project till the end as per the requirements.
Every local version of an international app ensures that users communicate with the users in a highly culture-specific manner to guarantee more traction and business conversion. Any app by delegating development work to a local team of experts can ensure creating a more culturally tuned app for the current location.
From the above points, it is pretty clear that mobile apps can significantly impact the global aspirations of a local brand. In recent years, such melting down of local and international has already become a tried and tested model. Any small business, irrespective of the niches and size, can now turn to a global customer base through mobile apps.