Online marketing is the method of promoting services and products through web-based channels or the internet. Online marketing is alternatively referred to as web marketing, digital marketing, and internet marketing.
Several digital marketing services, like search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and pay-per-click (PPC) advertising. When business owners choose social media marketing, they get confused about selecting the best and top social media platform.
When social media networks, like Facebook, Twitter, Instagram, LinkedIn, etc., are used for promoting services and products, it is termed as social media marketing (SMM). Which one is the best – Twitter vs Facebook vs Instagram vs LinkedIn? No single social media platform can be considered as the best medium for online marketing. The primary factor to consider while selecting the social media platform is to know who your audience is.
Selecting A Social Media Platform
While selecting the social media platform, it is important to know whether customers suitable to your brand are actively present. Make sure that the chosen platform best suits your brand and business. For example, if your brand promotes women’s accessories, you must go for Instagram. Women are more attracted to Instagram than men.
Suppose your business promotes a B2B brand, the best platform will be LinkedIn. This platform is primarily for professionals who are looking for brands.
Before choosing the top and best social media platform, you must ensure:
- Which is your brand type, B2B or B2C?
- Who are your customers?
- What is the goal of your business, to sell, to create awareness, or to find services?
Twitter vs Facebook vs Instagram vs LinkedIn
In Twitter vs Facebook vs Instagram, you must note that middle-age adults are most active on Facebook. It is best suited for people living in rural and urban regions. This platform can be used for every income level and educational purposes. You can create a business page for your brand on Facebook. When people like your page, they become your page’s followers, and every new post of your page shows up on their News Feed.
The Page Insights and Analytics feature of Facebook will help business owners to determine whether their page requires development. If you use the correct marketing strategies and engaging content, Facebook is the best platform for small-scale businesses to develop speedily.
Instagram is a favourite social media platform for young generations. It includes photos and video content. Instagram has more than 200 million users, where half of these are the users between 18 to 29 years old. It is a mobile-friendly platform used extensively by youths these days. Women are seen as more active on Instagram. It is best suited for brands, like restaurants, clothing, make-up accessories, and image-based products and services. When you promote your brand on Instagram, you have to take care of engaging content and hashtags.
Like Instagram, Twitter is used by youngsters between the ages of 18 to 29. It is a powerful medium for news. Therefore, if your brand requires journalists, you can select Twitter as your social media platform. Mostly, urban and high-educated people use Twitter. Additionally, Twitter is a more widespread network among celebrities, journalists, news outlets, and politicians.
LinkedIn is best suited for B2B companies. It is a business-purposeful platform helping business owners to focus on sales and reach. You can create your company’s page, run polls, Netflix Error code: m7361-1253 and take part in groups. You must write engaging content, as many professionals follow your information and updates.
Conclusion
Social media marketing, one of the digital marketing services, enables any business to take online and increase sales. There is no single platform ideal for online marketing. You can select the platform based on your target audience.
