Social media has become an integral part of not only our life but also business’s marketing strategy. More and more business today are making use of social media for reaching target audience. Social media provides the business with the means to create content, engage customers and build valuable links. Through the use of social ads, the business will not only able to reach its target audience but will make this possible at an affordable cost. But the business often faces the question of which social media platform is best for doing so as there are numerous social media platforms.
The right answer for this is Facebook as it has the largest number of active users in the world. When it comes to popularity, there is no platform that can match Facebook. Many business advertisers have profited from Facebook Advertising Platform especially the local advertisers. They have experienced good returns by using it as an advertising platform. The benefits of using this platform for attracting more customers to your business are limitless. Some of these benefits are mentioned below:
- Robust Analytics: Facebook advertising platform provides your business with robust analytics that no other platform can provide. It keeps the business updated about how their ads are performing thus leaving nothing to the assumption. This helps the business to come with the right advertising strategy for attracting customers. With the Ads manager of Facebook, everything about lead conversion and other metrics is made available to the business. Thus Facebook advertising tool provides the perfect means to measure the business ads’ progress.
- Micro-Target: Facebook advertising platform allows the business to target the right audience. Facebook has wealth of valuable information about their users and based on which business can target audience based on interest, behaviors, age, etc., and thus will help to focus the business on the right audience. When the business focuses on the right audience, the chances of them being converted into actual customers are high.
- Remarket: Facebook provides the business with remarketing and retargeting features. Under this, Facebook enables the business to target the users who have already interacted with you by visiting your sites or have given their contact no. or email address. This is critical as it is believed that people need to see your business ads at least 3-7 times to finally react. Retargeting feature of Facebook allows your business to do effectively.
- Easy Setup: Facebook ensures that its users do not face any difficulty in setting up their ads. The platform guides the business through various steps such as selecting the type of ads, defining a target audience, setting a budget, etc. They provide numerous formats, bidding, and delivery options to the business. The whole process is highly customizable which allows for better control and helps to achieve the objective of the ad.
- Custom to call Action Button: Many social media platforms provide the business the feature of custom to call button that helps in directing the audience to the business website. Facebook is no different in this regard. Besides directing the audience to the business website, its CTA button also includes book now, signup, apply now, etc. as well.
Hence these are benefits of using the Facebook Advertising Platform for any business. This will surely help the business to bring in more revenue for the business.
