WHAT IS MARKETING AUTOMATION? HOW DOES IT LEAD TO CONVERSIONS?

WHAT IS MARKETING AUTOMATION? HOW DOES IT LEAD TO CONVERSIONS?

Back in the 1980s, when marketing automation was first introduced, only business giants with enormous customer bases could use it. It was a highly expensive and incredibly custom-made tool that could be built in-house only. Thanks to the advancements in technology and the emergence of third-party suppliers, today, marketing automation platforms are made available to […]