Although 2020 has taught us not to try and predict the future, it has already been a remarkable year in the history of digital marketing. Some tendencies that have been neglected for a while are now mainstream. And there is more behind every corner.
Content selling
While customers move online, businesses have to create a whole new selling environment in the virtual space. Only several months ago a website was just one more part of a digital marketing strategy.
Nowadays online presence becomes crucial for business survival and websites turn into the main marketplaces. Content used to be just a wrap around backlinks that has never been so significant. Nowadays, content should be taken more seriously as it has turned into the main tool of informed decision making for customers.
Targeting becomes crucial
It looks like the world of online ads has tried everything already. From pop-ups to commercial content – customers are already familiar with all the mainstream advertising tools a learned to distinguish between them. Most customers claim to neglect a brand that overloads them with irrelevant chaotic commercials. That is why targeting becomes crucial for digital marketing of the future.
As soon as the customer feels that the commercial is addressing him personally, he gets interested in the product itself. Getting out of usual frames of gender, age, and geography, targeting will become hyper-personal. Each commercial will have to send a tailored message to every potential customer to get proper attention.
Voice search
The world is becoming more digital. The development of ANN and artificial intelligence takes communication to a whole new level. Intercollaboration between human psychology and technology becomes crucial. Therefore voice search plays a more important role every year. It is important to consider this fact and adapt content accordingly
Investment in digital marketing will grow
As businesses move online and this tendency seems to continue, businesses take digital marketing more seriously. Even those companies that have always been associated with the offline space now had to think of survival strategies that are all related to online. That is the reason why the significance of digital marketing will only grow in the nearest future. According to the most common predictions, at least 87% of budgets for marketing strategies will go only on digital marketing development.
Transparency
Let`s face it, people are simply tired of traditional digital marketing tools. One of the most hated ones is collecting customers’ data of the future newsletters and other advertising messages and content. Modern customers say that they are ready to stick to a brand or a website only in case it provides clarity and transparency. So it looks like if you are planning to collect customer`s data in the future, you need to build trustful relationships and transparency about the purpose of your actions.
Last words
Of course, those are only scratches and there is more to come for digital marketing of the future. But it is already quite obvious that this field is facing a lot of changes and is about to obtain new significance on the market.
