From Amazon

What You Can Learn About Increasing In-Store Impulsivity From Amazon 4-Star And Toys’R’Us

Given the massive technological disruption pushing shoppers online, how are retailers finding growth in brick-and-mortar? The answer is: triggering shopper impulsivity. Today’s most successful retailers are using behavioral psychology to trigger impulsivity, which leads to more unplanned trips and an increase in spontaneous purchases once in-store. And it seems to be working. Business Insider Intelligence predicted that […]