Mobile applications are the most sought-after technological improvement in the world today. Companies are trying their best to make the most of the applications today in the world, and that’s because the number of mobile users has increased significantly. Customers are using mobile phones more than ever for every little thing.
Increasing Use of Mobile Phones
Take any instance of life yourself. Apart from making use of exclusive mobile features like calls, texts and messages, most people are now using mobile phones for a variety of purposes. You use it to book cabs, order food, attend meetings, edit documents, reply to emails, shop from multiple platforms and more, most people have at least one or more shopping applications installed on their mobile phones.
In addition to this, if you have to quickly find out anything, you Google on your mobile phones. The point is that mobile phone usage has surged up in the past few years. And as a business, one has to find the areas to make it work effortlessly. The point is that if businesses have to stay competitive in today’s world, they have to make themselves come out with an edge. And artificial intelligence business solutions when embedded in the mobile apps can create all the difference.
If you are missing out on the huge potential of mobile applications as an organization then it is one of the biggest mistakes you’re making. No matter how good your business is at this point, it is imperative to understand that mobile is a place where you ‘ve ought to be. And if you are lacking by not being present there then you are already losing out on business.
The Potential of Mobile Applications
The first thing you have to do is to establish your presence with mobile applications. You might be running a retail store or simply have a website that is making a fair number of sales everyday. While the Internet can open your website on any device, it doesn’t mean the same as having a mobile experience.
Having a mobile experience clearly means that you have a dedicated application that can be downloaded, installed and run on the mobile platform. In addition to this, it can be used for a variety of purposes like browsing your product, shopping directly, availing deals, making payments and more.
The Emerging Necessity
One of the most important features that customers want in today’s world is that they must be able to reach out to a business at any point of time. To solve this issue, many businesses provide customers with a call option. This means that they have a telephone number mentioned on the website that the customer can call time and ask about any issues. While it helps many resolve the issue, for most customers it doesn’t work that way.
The thing with calls is that most customers aren’t comfortable with the idea of calling or speaking on the line. First, there is a long queue on the call and the customer might have to wait for several minutes before either call is answered. In addition to this, even if the call is answered, speaking face to face might not seem like the most suitable option. Most customers aren’t that comfortable describing their issues and grievances over call.
Leveraging AI at Its Best
Therefore, the next best option that remains is chat applications. Through the medium of chat, customers can get their queries answered and that can be done instantly. They can write about the issue and get the desired responses within the shortest amount of time. Most organizations have something called the chatbot installed at the backend of their chat applications that makes the process smoother than ever. This chat application helps in resolving the disputes like ever, but with little or no waiting time.
So, the question is what is the secret of these mobile chat applications? Seems like artificial intelligence is the answer. Artificial intelligence is one of the biggest growing technologies in the world today that is taking businesses from where they are to where they want to be. It is helping organizations make the most of their business idea and power up their efforts with technology.
The chatbots today are equipped with artificial intelligence and machine learning algorithms. These have evolved with time now and have become one of the most important technologies that exist for eCommerce right now. Since chatbots evolve and are constantly being updated on being simpler and most helpful for businesses, their demand is increasing among the organizations.
Statistics confirm that more than 25 percent of the digital employees will use chatbots and virtual assistance for communication effortlessly. In other words, artificial intelligence based chatbots will reform the industry and bring innovation to the table of organizations. The point is that today’s generation wants to do everything on mobile. Therefore, depriving them of a support centre will not be a good idea for organizations.
Enhanced User Journey
One of the most visible benefits of having applications based on artificial intelligence is that it enhances the user journey. When customers come to your website, they know that they have to shop and browse products. When you provide a chat application here, they are secure and that they can reach out to you at any point of time. This basically makes the entire process much easier. This is why mobile app users are embedding chat applications now.
Cost Effectiveness
Another factor that comes into the picture is the cost-effectiveness of the applications. With chatbots, more customer queries can be handled without the intervention of humans. This means with fewer resources you’re able to do more.
