Over 20 million people are affected by Novel Coronavirus, and due to the outbreak and lockdown, the global economy has been impacted significantly. Many businesses are forced to shut down their business, and over ten million people across the world have filed for unemployment while the stock market plunged. However, there is still a hope that the world will get through all these things, and the economy will bounce back again post COVID-19 crisis.
To help your business prepare for a post-COVID-19 crisis, here is the list of a few digital marketing strategies that you must implement to bounce back and stand apart from the crowd. The entire world struggles with the COVID-19 pandemic, and businesses must bounce back after the pandemic is over.
Directory Listings
Posting the directory listings is the conventional marketing process of listing your organization in the Yellow Page. By adding your listing in the reputed business directory, you can get a step ahead of your competitors. Organizations are categorized by location, size, niche and activity. You need to find a reputed directory that is relevant to your business and try linking to it. It helps you get the much-needed exposure and drive in quality traffic to your site.
Local Citations
The listings are created to help the local customers search for the information they want to know about your business. Businesses with a physical location can generate foot traffic with it. The rankings on Google are influenced by various businesses ’ citations, accuracy, and the quality of the platforms where the business is on. The inaccuracy of data in the listing can discourage customers and offer a bad reputation to your business. So, if you lack reaping benefits of local citations, then it is likely that other competitors are utilizing this advertisement technique to get local traffic.
Google My Business
With over 78% of desktop searches, Google always rules the search engine world. With updated Google My Business Listing, one can easily and efficiently attract customers from their immediate area. A business map with three local results is situated under the paid advertisement above the search results. To reach the pinnacle, you need to optimize and fill it properly. Google My Business offers useful statics that let you know your audiences are engaged with your postings and profile, and you can track the web traffic using Google Analytics.
Plus, you can also email your customers a specific link to your listing, ask for a review, and appreciate them for their positive reviews and ratings. Reviews from customers are like a word-of-mouth suggestion for your organization, and it adds credibility.
Blogging
If attracting new customers and keeping existing ones engaged is what you want, you may use an effective and affordable digital marketing strategy, blogging. According to Experienced SEO Company in Gurgaon, digital marketers who prioritize creating regular blogs are 14 times more likely to get better and higher ROI. Moreover, the major search engines are likely to rank your website high if it gets regular new content and relevant blogs. Blogging is the easy way to achieve results, and it can set your online business apart from the Giants in your niche. If you manage to offer informative and helpful blog content, it will make your website a go-to source within the niche.
Backlinking
There are different ranking factors used by Google, of which the primary is the backlinks. According to a survey, over 65% of the online websites don’t have a single backlink. To help your site rank higher, you must focus on creating SEO backlinks to some leading and relevant sites, and avoid the spam sites that have no authority.
Getting backlinks from a dominating and authoritative site allows the major search engines to know that you are reputable and worth a higher ranking on SERPs. During the crawling process, search engines not only look for quality web content but also check the quality and quantity of backlinks and from where it is coming to your site. Backlinks can help draw web traffic and generate brand awareness. But, overusing the backlinks must be avoided because Google penalizes those sites with unnecessary backlinks.
Social Media Posts
During COVID-19 lockdown, people spend more time on social platforms and use different social media channels to stay connected with their outer world. Businesses looking to develop a younger customer base must include social media channels in their digital advertising campaigns. Quickly customers can leave their feedback and grievances with the businesses, and the customer support team can promptly respond to the queries. Your audiences will feel like they are being responded quickly, and they appreciate it. It can help your business to develop a good reputation and also humanize the brand.
Digital Marketing is a long-run strategy that has the potential to help businesses long after the pandemic is over. If you need help with creating digital advertising, approach the professional Digital Agencies on Sohna Road. They can help you create digital marketing strategies and online advertisements to help your business bounce back after the pandemic is over.
