In 2020, where millions of products erupt regularly on the market, marketing needs to be smart enough to attract attention, and it should come in a form that is easily accessible to the population at large.
One excellent platform for marketing is the Internet; literally every household and office has the facility of the internet and can very well be acquainted with the sellers directly. In simple words, Inbound Marketing is the use of social media to advertise a company and generate heaps of money in return. It is easy, convenient and definitely fruitful.
This mode of marketing has yielded quick results. It has also helped collect potential customers and bring them in direct touch with the company owners. Any questions and doubts can be easily cleared and the negotiations made. Marketing with the help of blogs and content writing is the simplest definition of inbound marketing.
All you have to do is hire a decent writer with excellent creative writing skills to draft content about your product, post it online and wait for the world to respond.
What are the major themes of inbound marketing?
Inbound marketing gives you an excellent opportunity to convert strangers into potential customers. You can easily see the prevailing market trends and shape your product accordingly; see what the people want and bring it to them. It is easy, efficient and more than often yields a favorable outcome. There are five themes standing underneath:
1.Content Creation.
This is the most important part. Your content will determine the efficiency of the whole program; you mess it up, you lose customers and cash. All the energy and capital you put in will be wasted and you will be left with nothing. The content you prepare should be short and interesting.
Anything with lengthy details is not welcomed as nobody bothers reading pages after pages of useless stuff online. Introduce your product, narrate its benefits and answer all the questions the customers might have. Next you have to do is to expose it to the world. Pick up different websites that allow advertising and publish your work there. You can also create your own blog or website to welcome feedback more often.
2. Lifecycle Marketing.
Inbound marketing is not about a single strategy; it is actually a complex of strategies that are applied according to the stage the customer is in. Customers that interact with your company pass through multiple stages and at each stage different management skills are required.
One amazing thing about this plan of marketing is that it is easily a one-person job. You can manage every single step of the way yourself by firing up your laptop for a variable duration of time daily, reading the posts and replying swiftly.
3. Personalization.
This is one factor that comes with experience. If you are in this business, you will learn gradually what the world wants to see.
This will shape your future bulletins and messages; you will reach out in a more favorable and desirable manner to the customers at large. The credibility will improve and so will the profit you generate per annum.
4. Multi-channel.
Being a multi-channel scheme, it will allow you to pour the information in whatever route you like, giving people the opportunity to interact with you in whatever way they find suitable.
Utilizing a number of channels, it makes sure that your target population is not limited; different platforms such as using great topics in email newsletters can attract a large variety of customers.
5. Integration.
You have to integrate all the information according to the needs and requirements, focus on publishing it all when and where the need arises.
Your business should be like different parts of machinery, working together in an orderly and quick succession.
What are the benefits of inbound marketing?
Needless to say, it attracts the greatest possible traffic for your product. Using the one area that is accessible to all the continents of the world is the smartest move you can make. Whenever your name will pop up in the search results, people will jam your website by repeated visits. You will definitely find someone interested in your product if you have given due consideration to the catchy sentences you have written all over the blog.
Make sure the content is relevant and to the point while at the same time being interesting enough to the readers. In addition to this obvious benefit, inbound marketing enjoys several other positive influences on your business:
1. Your credibility improves.
This will only come when you have put sufficient energy and determination in running what you have created. Provide good customer service, good price ranges and top it all up by monthly subscriptions. Discounts are what people look for and make sure you offer them on a regular basis. After you have been sufficiently successful, every time people run Google your company will show up in the first page of results.
We all know by experience that almost no person out there bothers enough to visit the second page of search results. Getting displayed amongst the top results on Google will also make your business look credible; attracting new customers in hoards on a daily basis. Fill up your content with excellent and commonly used keywords that match with maximum possibilities typed by in the search bar.
2. Engage the customers.
Engagement refers to directly interacting with the customers, giving opinions and advice and listening to what they have to say. Blogging is an easy and reliable mode of customer-seller engagement and allows both the parties to modify their demand and offers. If you are good enough at writing great business blog posts, and know what to say and how to say it, there is no way your business is going bankrupt.
The tone should not be dominating. Social media is teeming with users that treat brands like they own them. Successful inbound marketing will instill a feeling of ownership amongst customers, making them feel like part of a large family. If you are good at engaging the public, you have nothing to worry about.
3. Your brand will get awareness.
If your content is synonymous to a variety of niches, such as small business coaching and similar, users working in that field will come across your brand name repeatedly. Every time a related term will be typed in on Google, your company name will pop up.
This should provide enough motivation for the user to look into it further. Your website will get clicked once again and a potential new customer will visit it. He or she might even mention the brand name to close friends after repeated sightings print the name on their memory.
4. Value will be added to the products.
After successful inbound marketing, the value of your products increases several folds. You advertise well, respond well and fulfill the needs of the customers; anything your sell will be welcomed warmly by the market at large.
You can even raise the price from your original range and no one will question you. Price should however not be raised grotesquely, and certainly not before enjoying fandom for at least half a year. Introduce new, much expensive, products thereafter and they will be cleared off the stocks in blink of an eye.
