SMS campaigns always help businesses and organizations to improve their business growth and revenue. It is becoming one of the most used methods to increase customer engagement. The results may not be the same if you fail to implement SMS strategies correctly.
Some businesses and entities unknowingly commit mistakes while they perform SMS advertising activities. They do not realize their mistakes and continue committing them, resulting in losing their potential customers. One of the greatest mistakes that people commit is being too promotional in SMS. It leads to problems that are difficult to resolve.
Keep scrolling the article to know why one must not be too promotional in their SMS campaign and the consequences they will face if they become too promotional.
Top 3 reasons why avoid non-promotional content
To retain your customers for a long period, you must consider certain things while initiating your SMS campaign. One of the factors is to avoid promotional content in the SMS.
Below are a few reasons why not be too promotional and sales-oriented in your SMS.
- Imprints a bad impression
When you send too much promotional content through your SMS, it imprints a bad image of you and your business on the customers’ minds. They think that you are only engaged with them to make sales and will consider you selfish.
- Opt-out rates
Opt-rates are higher when a business sends SMS alerts that are too promotional. Customers do not want to be bound to your words and orders to buy or purchase an item. If you continuously tell them what they need to buy and whatnot, they will definitely opt-out. Remember sending more promotional content will make you sound like a boss, and customers do not like it.
- Less engaged customers
Customers do not purchase products and goods every day. When you send them alerts asking them to buy the products as they are getting out of stock and will not be available any soon will let them disengage and opt for other options next time. Send such kind of promotional updates that creates an urgency situation less frequently.
Your customers’ engagement depends on multiple factors, and any slight or minor mistake could result in their disengagement. Consult SMS marketing agency in Dubai to improve your customer engagement with your business leading to high business productivity.
What are the ways to use non-promotional content in an SMS campaign
It becomes difficult for businesses to stay engaged with their customers despite sending frequent SMS alerts and updates. You use too much promotional content to your SMS that annoys the customers and makes them opt-out.
Below are a few ways using which you can send frequent SMS alerts without using promotional content.
- Sending reminders
If the businesses want to keep their customer engaged without annoying their customers by sending them messages that ask them to purchase items. In that case, sending them reminders are more than enough to keep them engaged. Your reminders do not contain promotional content like “hurry,” “limited offer,” etc., just let them know about their cart details, and incomplete checkouts do not force them to buy any product or item.
- Sending new updates
Sending updates about your latest products and launches do not count as promotional content. Send the recipients updates on your new arrivals and stock. Most of the customers themselves wait for the SMS alerts to know the updates on sales and discounts.
Add the SMS content that will show what new things and deals are you bringing this time for your customers and how they are different from previous deals.
- Sending tips
Make sure that your customers are still intact and engaged with you. To keep a check on your customers, do not always send promotional messages. Many businesses commit mistakes to remove this distance between them and their customers by sending them frequent promotional alerts. There are chances that you will not get any reply at all. Instead, send them important tips that will urge them to inquire more through SMS.
For example, if you run a beauty salon, then do not always send alerts to customers asking them to buy your services. You can send them beauty tips and remedies; send them links of your skincare video tutorials for free.
- Q/A sessions
Customer service is what attracts people more towards a business and its services. You can improve your customer service through SMS marketing. Conduct Q/A sessions with your customers and ask them about any problems they face using your products and services. Q/A session improves your customer engagement and interaction. It is always good to conduct these sessions, and SMS is an effective and inexpensive way to do so.
- Thank you notes
Thank you notes are always important as they increase the trust and understanding between the customer and the business. Use SMS to send these thank you notes instead of emails and calls; such gestures from your side will make the customer come back to you without adding any promotional content to the SMS alert.
You need to know all the kind gestures you must put into your SMS to please and engage the customers for longer periods. Hire an SMS marketing agency in Dubai to implement these practices into your SMS campaign.
SMS strategies that will change your business fate
Before you start your SMS marketing campaign, it is crucial to develop effective strategies to improve business growth and profit instead of decreasing them. SMS campaigns initiated through proper planning and based on effective strategies have always lead to success.
